Changes For Wtm 2013
• Business Travel Market (BTM), WTM’s sister event, will co-locate with WTM at ExCeL for November 6 and 7.
“The increased focus on travel technology, luxury and business travel will only increase the business opportunities for both WTM exhibitors and visitors across the four days of WTM 2013,” said Reed Travel Exhibitions Chairman World Travel Market, Fiona Jeffery.
She said travel technology at WTM had been phenomenally successful over the past few years so it was the natural and obvious progression to give it its own event status.
Jeffery added that the luxury market had ridden the recent global financial downturn better than any other sector and was a growing market around the world.
She also said a high proportion of WTM visitors were interested in business travel, meaning that the co-location of Business Travel Market would increase the business potential for exhibitors and visitors from both events.
WTM 2012 experienced an overall cumulative 3% increase in visitors and attracted almost 29,000 travel trade visitors.
Reed Travel Exhibitions Director World Travel Market, Simon Press, said: “I am delighted with WTM’s unaudited visitor figures. Every single day experienced an increase in visitors, which demonstrates how WTM delivers for its exhibitors.”
Source: Tourism Update